This playbook will help you think through your company's guiding principles, which can inform strategy going forward.

Why do mission, vision, and values matter?

They can:

• Align on a shared compass for your organization to inform strategic decisions
• Maintain cultural health and cohesion
• Spark your team's passion and energy for the great work you are doing together

This playbook contains:

• Our recommended process on how to hold mission, vision, and values sessions
• Guiding questions to facilitate discussion
• Examples of mission, vision, and values
• How to implement your mission, vision, and values so that they're practical

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